Find out what rewriting is and why it’s so important!
You’ve probably wondered what rewriting is, although you’ve heard this term many times, and you may have an idea of what it means; however if you are a digital copywriter, this word starts to take on a different meaning. We’ll explain it to you!
It has happened to all of us! We do research on a topic, we put love, passion, and dedication to make it eye-catching and attractive, we publish it and… Oh, surprise! The content didn’t do as well in terms of views as we expected. This is where the rewriting of a text begins to have value!
What to do in these cases? You have two options. The first is to regret what happened and forget about that content forever. The second and more valuable is to rewrite the text to correct possible mistakes and try again.
Since we know that you will always choose the option that will lead you to persevere and go the extra mile, let’s learn together what rewriting is and why it is so important!
What is rewriting for content creators?
Let’s start by mentioning the description of the word rewrite as the action of: “to rewrite what has already been written, introducing changes.”
But, when we talk about what rewriting is in the field of creative writing, we are referring exactly to the action of giving a new opportunity to a previously written text, correcting some possible errors of writing, writing and, of course, SEO pillars important for the positioning in search engines.
Why rewrite? Discover its advantages!
Now that you know what rewriting is, the second question that comes to mind is: why is it important to revise and rewrite a text? There are many reasons to decide to do it and not to go for the easy decision of throwing it aside and forgetting about it.
You might be surprised to know that the text has many opportunities ahead of it. You just need to rewrite it, make some small adjustments, and be patient. Here are the reasons to do it:
You improve the positioning of your website
When we write content designed for digital platforms, the first thing we must consider is that it manages to be positioned in search engines and, thus, increase the visibility of our website. Rewriting texts that have not achieved this goal is a great option.
Try to rewrite the text improving the SEO actions and including new secondary keywords. Also, we recommend you take our online SEO course from scratch, where you will learn the necessary basics to enhance your strategic writing for search engines. It’s also worth noting that essay writers, such as those from https://www.wowessays.com/, also do rewriting, so if you want to see great examples, that’s definitely where you go.
Monetize your efforts
Why start content from scratch if you can take advantage of the content you already have and improve the positioning of your website? Spend a little more time and effort, and you will realize that it will have been worth it to rewrite.
Also, remember that Google takes some time indexing the new pages of your website and showing them in the first search results. If you have already achieved this with your content, then don’t lose that progress, and just make a couple more adjustments by rewriting the content.
Crehana’s gift: we have for you an SEO toolkit that will help you to strategically execute and structure your content and your website, download it for free!
Google will reward you
We know that with the great advances in the world, everything is constantly updating and changing. For this reason, so is our content, and Google loves that! Knowing that you don’t leave your page abandoned but that you are constantly updating it with new information or rewriting previous content is a good indication for these search engines, and they will reward you by positioning your website little by little.
How to know how much to rewrite?
Now that you know what rewriting is, you are probably wondering how to know when content needs a second hand. Here we will explain it to you!
There are two ways to know when to rewrite a text. One is a little more visible and obvious, and it is when you realize that your note:
- Does not have positive ratings.
- Has not been shared on social networks.
- It has no comments or mentions.
And the other, a little more professional and extremely important, is when you refer to the information provided by Google Search Console, a Google tool that will allow you to measure the performance and search traffic of your website and each of its internal pages. With this information, you will know what to adjust and what content to rewrite.
What tools help you rewrite?
This information will be pure gold! Did you know that there are pages to rewrite texts? Yes, just as you read it. There are websites that will facilitate the process of rewriting your content, giving you synonyms or different combinations for sentences. Here are some of them!
With Rewrite Texts, you will be able to adjust some phrases or words of the content to rewrite. This tool will keep the essence of the text but will change its form. You can select the level of paraphrasing you want:
- Remove plagiarism.
With Parapharaser, you will be able to paraphrase texts in 13 different languages. It also allows you to attach Word documents to help you extract the texts you want to rewrite from them. Like the previous one, it has 3 paraphrasing levels:
With this tool, you will not only discover in a practical way what is rewriting a text, but it will also allow you to extract and rewrite texts from YouTube videos, very useful when you have found a video that perfectly explains a class that you did not understand at your university or school.