Do you have a bar? It took hard work to open the bar. Isn’t it? But you will agree that sustaining and running the bar is harder. The competition is massive as classic bars compete with fancy nightclubs, hotels, and restaurants. It can put a damper on your bar. On the other hand, classic bars can adapt to changes to attract existing and new customers. Yes, just serving the top cocktails and alcohol isn’t enough anymore. People also need to know that your bar exists and be attracted to it. That requires marketing, not the typical one. A bar owner should have unique marketing ideas to ensure their target audience knows about their bar. Wondering what these marketing ideas are? Read below.
Yes, marketing in 2023 starts with being on social media. It is the perfect way to connect with your target audience. Be active on multiple social media sites after determining what social media sites your target customer uses. Everyone has different uses and can be of help. For instance, being on TikTok can get your bar viral with just the right video. It uses short videos that are fun or informative. You can be on Facebook and Instagram, popular social media platforms for all in the food and beverage industries. Share incredible visuals of your signature drink, happy hour times, and more.
Lastly, run targeted social media advertisements. Instagram and Facebook allow you to target your audience specifically. All you have to do is create a buyer persona and run ads accordingly. Learn more about how to run targeted social media ads and implement them.
Run happy hours
Happy Hour is a tried-and-tested formula that always works. Most bars run happy hours during the evening for a specific period. It helps bring in more people and boost their sales. However, you can run happy hours during the daytime or anytime if the sales are slow or your business is new. It brings in existing customers, for sure. It also attracts new customers, as happy hours appeal to everyone. Ensure that you promote this on your social media pages. Send messages to your existing customers and more.
Personalize your bar
The ambiance and look of the bar matter. People not only want quality cocktails. They also want a place to sit, talk, and have fun. If your bar isn’t providing that, you may lose customers. Here are a few ideas on how to create a unique experience for your bar:
- Create signature cocktails specific to your bar.
- Put up neon bar signs outside the bar with the name and inside. Inside the bar, neon signs with quotes work like a charm. They give a unique touch to your bar.
- Personalize the glassware, food, and all. For instance, get glassware with the name of the bar inscribed. All these small details matter.
Not everyone will know about your bar. Right? To attract customers, you need to put your menu online. The menu should be on the website for all search engines. It helps that when people search ‘bar near me,’ your bar shows up. Then people can go through your menu and reach your bar.
If the menu is accessible online, search engines can index it. It ensures people find you when searching for bars or wings online. Also, ensure the menu is available on other platforms, like Yelp, travel sites, and more.
Games and themed nights
Most people come to the bar to have a good time with their friends. They are also looking to meet strangers. If your bar only serves cocktails, it can be a bit slow. Sometimes, you have to try a different tactic to perk things up. For instance, running games or themed nights work. You can have a trivia night too. Another idea is to have Karaoke Night; it always gets people in.
Work with an influencer.
Influencer marketing works well. You have to find the right influencer and team up with them to come up with the perfect idea to attract people. Then, with its fan base, it can generate leads.
People come to the bar to rejuvenate after a tiring day. To meet new people and have fun. Ensure you follow these tips to provide all this to your target customer to increase your sales.