QR Codes Explained: Revolutionizing Mobile Marketing

Be it at any bus stops, restaurants, gyms, websites, or even at vending machine stoppages, QR codes are now helping to adorn everything.

But what exactly are those QR codes? What do they do? Are all the QR codes installed at different places similar? How do they help in the mobile marketing world? Can you track their outcomes using any Mobile Measurement Partner? Keep reading till the end to get the answer to all these questions in a quick time.

What are QR Codes?

QR Codes, or Quick Response Codes, are an array of black-and-white squares used to store the desired URLs or other relevant information you want to share with your audience or users. You can collect the shared data by scanning the QR codes using the camera of any smart device.

Moreover, they transform a transactional moment in time to act as a bridge between users & engaging the app. However, the business should focus on keeping this transaction seamless.

5 Types Of QR Codes Used In Mobile Marketing

Ask a layperson, and they may call QR Codes the same, having little knowledge about their different functionality and use cases. Though choosing the correct QR Code for your business’s use case can be pretty challenging, you may find it easy to pick the right one after reading about the QR codes shared below.

WebPage QR Codes:

Who doesn’t want good traffic on their website? Everyone does. And with Webpage QR Codes, you can drive better & good quality traffic on your webpages.

The web owner may install these codes on their website to build trust and capture leads. They may create a campaign with a coupon code or even share information about their products or services on a landing page that can be reached after scanning the installed QR Code.

USE CASE: HELPS DRIVE TRAFFIC TO THE WEBSITE

vCard QR Code

Every business card shared may bring one potential client to your business. Sharing a physical vCard shows credibility, but let’s not deny that there are also chances of them losing it.

However, using a vCard QR Code at any event with your clients or potential buyers to share your personal information can help. These cards can hold your phone number, email, address, business location, etc. Also, updating contact details anytime from anywhere without getting them reprinted is easy.

You may also get them printed on print marketing materials to generate leads with ease.

USE CASE: EASY TO SHARE PERSONAL INFORMATION FROM ANYWHERE

Social Media QR Code

You have a business; you made it live on a domain. But has your business marked its presence on social media? If not now, that is the best time to GET YOUR MARKETING HEADS TURN TO SOCIAL MEDIA.

Let’s start with the basics: create multiple social media accounts on various platforms- Facebook, Instagram, Linkedin, and even Pinterest. Instead of posting the same post on all these social media platforms separately, you may use a social media planner to schedule and post the same content across time. And to keep people active and updated with them all, create a dedicated social media QR Code to share all your social media profiles

USE CASE: GET THEM PLACED ON BUSINESS CARDS, FLYERS & BANNERS,

APP DOWNLOAD QR CODE

Creating a universal app store link for different app stores – Apple App Store, Google Play, & Even Windows App Store may drive genuine installs for your mobile app.

Whenever a user scans the QR Code using an Android or iPhone smartphone, the universal app store link will redirect it to App Store, or Google Play depending on its operating system. Also, these installs can be tracked on any mobile marketing platform and may help your marketing team to promote more app downloads from in-store footfalls, website traffic & other traffic resources.

USE CASE: INCREASE DOWNLOADS & TRACK INSTALLS COMFORTABLY.

Location QR Code

Sharing your business’s location over WhatsApp is easy and feasible. But now consider yourself attending a marketing event, will it be convenient for you to share your business’s location with every attendee in person? No, Right?

So, what can be done in this case is copy the link of your Google Map location and paste it into any QR Code generator to create a Google Map QR Code. You may paste it on your business’s brochure, standee, banner, booth back, etc to make it easy for everyone to scan and get your business’s location.

USE CASE: HELP PEOPLE NAVIGATE YOUR BUSINESS LOCATION

How Does QR Code Help In Mobile Marketing?

• Using QR Codes helps drive app engagement & app downloads.
• Scanning a QR Code is as easy as clicking a picture using a mobile phone.
• Accurate Attribution
• Easy access to trackable data, including the conversion rate.
• It is easy to create new, customize, & update existing QR codes as and when required.

Conclusion:

QR Codes are one of the most innovative and easy-to-implement & maintain marketing element that helps drive the desired result to your marketing strategies. It also becomes easy to create new QR Codes using free QR Code generators, get them placed at the right place with the intent of the users who see them, and track the results afterward using any mobile marketing platform.

Once done, you can see the boost you deserve for your business and Justify the ROI with these simple-looking QR Codes.