It is essential for every entrepreneur to build the right work with clients. The best free CRM platforms for business in 2023 will help with this. These systems assist in your working more effectively with customers as well as increasing sales.
Concept of CRM System
When a company has many customers, sales managers often lose their current correspondence and simply do not have time to respond to new requests. As a result, clients have to wait a lot for an answer. So, it comes as no surprise that they go to competitors. Not to lose leads and work effectively with existing customers, companies make use of free CRM tools.
In other words, CRM for companies are software systems created to automate strategies for interacting with different clients. These programs are used to optimize marketing processes, increase the level of sales and improve the quality of service by storing important information about orders and the history of relationships with each client.
What Business Issues Does CRM Solve?
The implementation of the system affects the formation and improvement of business processes, and allows you to analyze the results of activities as well. A business needs free CRM software to solve the following tasks:
- manage sales processes;
- collect a client base;
- build communications with customers.
The proposed software allows sales managers to plan tasks, communicate with colleagues, and quickly optimize their work. With the help of CRM tools, they can make appointments and send documents to clients.
What matters here is that data on clients and transactions is stored in CRM software. They will not be lost if the manager decides to delete letters in the mail. The client base can be viewed as a list, where the customer’s name and contact details, such as phone number and email, will be immediately visible.
The best CRM software collects customers’ applications from the phone, social networks, chats, and other sources. Thus, managers do not need to open plenty of applications and sites, look for passwords and monitor new applications. They just have to accept all messages and calls from customers in one program. As a result, specialists respond quickly and do not miss new requests. If the client called and then wrote in the chat, the entire correspondence history will be just in one card.
A Brief Overview of Popular CRM Systems
The basic functionality of these systems can be used for free, and for advanced features you need to purchase a paid version.
Bitrix CRM solutions are an effective task management service, online office, and website builder. The platform resembles a social network for a company with tasks, chats, and a news feed. All plans can be tested for 30 days. This is an absolutely universal program that combines the functions of operational and marketing CRM. It is ideal for many businesses: from online stores to cleaning companies. There are even options for a furniture store, doors, pet supplies, lamps, and the like.
Users of this software can boast a wide range of ways to interact with the client: phone, mail, social networks, chat, online forms and all that jazz. The system is characterized by a real-time notification function, which ensures fast and continuous communication with users.
Statistics show that small businesses make up a significant portion of Zoho CRM customers around the world. Small companies are interested in this program for the system offers affordable rates and a pay as you go payment model. To cut a long story short, the customer only pays for what he/she uses.
Hubspot is a low-cost solution for small businesses that allows you to track business connections. In general, the program represents a typical set for maintaining a client base, similar to paid CRM. Several customizable columns, a search bar and various filters are available here. The tool users can add up to 1,000,000 contacts to the database for free, which is enough for an average business.
Companies that sell their goods and services directly to customers through the sales department need a CRM tool, even if it consists of one manager. So, as you see CRM software is necessary to run a successful business.