How To Publish Quality Digital Marketing Content?
Digital marketing content is the key to creating successful marketing campaigns. Content drives innovative strategies for online business, shapes brand identity, and delivers an excellent user experience. Marketers must create relevant content that appeals to both search engines and users.
What Makes Digital Marketing Content Stand Out?
Content must relate to real people’s interests, be clear about why it matters, be useful and helpful, and be presented in the right tone. There are lots of different types of digital marketing content, but these ten elements should be included in all your articles:
Quality—Is the information correct? Does the site have spelling and grammar mistakes? Does it look professional? Is it well structured? Is there good use of imagery/video where appropriate?
Value – Is the content original, interesting, and helpful? Does it deliver on its promise?
Context – Is the piece of content placed in a suitable context?
Clarity—Is the content easy to understand and digestible? Does it cover the topic fully? Are complex terms explained well?
Suitability – Is the content relevant to your target audience? Is the tone right for your brand/product? (Your business can be formal or informal, but stay true to your core values.)
Relevance – Will this article help with anything else my customer tries to do on my website? Does it relate enough to wider needs and questions visitors may have about my products/services?
Social – Is the content easy to share, link to, and comment on? Does it encourage conversation and social sharing? (This is particularly important for brands wanting to build a community around their business.)
Originality – Is this article unique? Have I copied it, or can you find similar articles by other authors on the Internet? Am I providing value that’s not currently available elsewhere?
Timely – Is this content relevant right now? Have your facts been checked recently?
Distinctiveness – Does my content stand out from the rest of my website/blog? Will it work on mobile phones as well as on desktop screens? Do any images appear blurry or pixelated on large?
Currency – Is any of the information outdated, incomplete, or inaccurate? Is it still relevant?
If you want to write for us digital marketing, here is the opportunity.
How To Create High-Quality Digital Marketing Content?
Many great resources are available online to help brands tailor their message and produce more effective content. Here are the key points for creating quality Digital marketing content:
Understand Your Audience: Know your buyer persona and tailor your content to their needs, preferences, and pain points.
Research and Plan: Create a content plan that aligns with your overall marketing strategy. Identify trending topics and maintain a backlog of content ideas.
Use Proper Formatting: Ensure readability using headings, subheadings, bullet points, and concise paragraphs.
Add Your Unique Perspective: Make your content stand out by sharing your insights, experiences, and data.
Diversify Content Formats: Explore blogs, videos, infographics, podcasts, and more. Each format has its own strengths and appeals to different audiences.
Maintain Trust and Authority: Thoroughly research your topics to provide accurate and valuable information.
Target Niche Subtopics: Dig deeper into specific areas related to your industry or product.
Multimedia Content: Incorporate visuals, videos, and interactive elements to enhance engagement.
What is Digital Marketing Content?
Digital marketing content includes all material that can be used online, including written text, images, audio, and video. This type of marketing reaches customers across different devices (e.g., internet browsers, tablets, and mobile devices). People use websites like Facebook, Twitter, and Pinterest daily to share digital marketing content with friends and followers. This type of ‘social sharing‘ has helped companies reach more people than ever before.
Here are some examples of digital marketing content:
Blogs – Business blogging aims to create original, relevant, helpful articles designed to attract new customers and engage with existing ones. This example is from Grammarly, which provides confidence in writing by helping improve their blog posts. They include strong calls to action, like ‘ try it for free ‘, encouraging readers to click through and give the company their email address.
Videos(Vlogs) – YouTube videos come in all shapes and sizes, but most businesses use them online because they’re easy for anyone (not just specialist writers) to create. The video featured above about debt management comes courtesy of Pay Plan. They do a great job explaining debt management and how it can help, giving customers a better understanding of their product and encouraging them to download the company’s free guide.
Social Media Content – Digital marketing content that appears on social media gets shared 24/7. Examples include Facebook posts, Tweets, Instagram pictures, and Pinterest pins. Brands often use photos as their main form of digital marketing content as these are more likely to be ‘liked’ or shared than plain text updates.
Online advertisements – You may have noticed some businesses using online adverts to promote their latest products or services. This example is from Lending Club, which encourages people to click through and find out more about its loan offers.
Newsletters—Newsletters offer an efficient way for brands to communicate regularly with clients and potential customers. They can be sent out in various formats (e.g., printed, emailed), but they’re most effective when images and text combine to provide a clear message. This sample is from Toyota, which uses eye-catching graphics across the top of its newsletter to grab the viewer’s attention instantly.
