Color Psychology
Why Networking Companies Need a Logo That Communicates Technical Reliability
Expert guide to logo design for networking and IT companies covering trust signals, color psychology, and vendor examples.
What are the Meanings Behind Famous Logo Colors?
Have you ever wondered why the McDonald’s logo uses yellow and red, or why Apple’s logo has that bright, eye-catching shade of blue? While many starting companies overlook the aspect of color, the color scheme you choose for your logo can have serious implications on how your customers perceive your brand. According to several pieces...
Color Psychology In Marketing: How to Use Color to Increase Conversion Rate
There are many things to consider when it comes to increasing conversion rates, such as email subject lines, call-to-action messages, and using the right imagery. But sometimes, just changing the colors of your website and other marketing assets can do the trick. This article touches on color psychology and how you can use it to your...
Should My Business Invest in a Logo Floor Mat?
When a network engineer evaluates a new SD-WAN vendor, the logo on the slide deck often determines whether they open the datasheet or close the tab. This is not superficial. A 2025 survey of 400 CTOs at managed service providers found that 68% associate a professionally designed logo with higher network reliability — even before...