Sustainability in Digital Marketing: What Actually Works (and the Greenwashing Risk Nobody Mentions)
Consumers genuinely care about environmental responsibility — a widely cited NielsenIQ survey from 2018 found 81% of global respondents felt strongly that companies should help improve the environment, and that sentiment hasn’t reversed. What’s changed since then is the regulatory risk around how brands talk about sustainability. A vague or unsubstantiated green claim isn’t just...
