Presentation

The art and science of creating an effective PowerPoint presentation go hand in hand. Who, What, and Where are every outstanding PowerPoint presentation’s three most important parts.

Here, we’ll look at a superb PowerPoint presentation’s three most essential elements.

So, without further ado, here we go!

Who

The first step in preparing a PowerPoint presentation is to determine your audience. As you learn more about your target audience, your material may be better tailored to their interests, values, beliefs, and degree of understanding. Finding common ground with your audience is the ultimate purpose of this exercise.

Consider the following questions to help you put yourself in the shoes of your target audience:

• Is there anybody who will be in attendance during your presentation? – Age, career, field, education, experiences, prejudices, and background are all important considerations.
• What motivates them to be there, and why do they want to be there – what are their sources of inspiration?
• What do you think they are expecting from you?
• Can they understand technical terms, or will they have to be translated for them?
• What happened before your professional presentation?
• What does the general public already know about your subject?
• What do you want to accomplish by presenting this presentation?
• Describe what you want people to remember most about your business presentation.

If you ask questions like these, you’ll be better able to concentrate on what needs to be delivered. After you have acquired information about your target audience, it will be easier to choose a presentation style and structure that are best suited for them.

Finally, each PowerPoint presentation should have a distinct style and content tailored to its specific audience. Your pitch to potential investors should make it obvious what issue you’re trying to tackle with your product. It must be concise and to the point to keep investors engaged.

What

Following the question of who you deliver to, the next crucial step is establishing what you want to communicate. The message must be delivered. Make the presentation slide for that very purpose.

Consequently, you need to be crystal clear on your aim and the main message you want the audience to take away. The action you want your audience to do after they leave your PowerPoint presentation is known as the “Call to Action.”

Your efforts will have been useless if your audience leaves your business presentation unsure of what to do next. Because of this, this Call to Action can never be the same regardless of the subject matter. You may use the format below to help you craft an important message for your audience.

• Consider the purpose of this business presentation before you begin. To what end are you aiming? Are you trying to increase awareness of a subject or convince a certain group of people?
• Once you’ve decided, start working on the presentation’s layout and PPT slides, always keeping your main point in mind.
• Write down your discussion points, organize them, and then divide them into presentation slides to create an outline for your PowerPoint presentation. The audience should always be the main consideration when creating content and plans.

After agreeing on the subject, outline, and basic slide design, it’s time to consider where the presentation will be given.

Where

This point applies to the context of your business presentation. The location of the presentation has a major influence on the presentation design. On your computer, your PowerPoint presentation design may seem radically different than it does in the room where you are presenting.

The size of the screen, the quality of the projector, the aspect ratio, the sound quality, the size of the space, the lighting in the room, and other factors all impact how your audience perceives your presentation.

In addition, the size of the audience influences the design of the PowerPoint presentation. How many people will be in the audience for your presentation? Will it be seen online or on screens and projectors?

If you choose a smaller font or a different font style, the material may be harder for your audience to read.

It’s critical to exercise extreme caution while preparing for a business presentation since so many of its elements are subject to change. Here are some dos and don’ts to prevent the most common mistakes.

• Your presentation should not utilize red-colored fonts. Reading the red letters puts the eyes under a lot of strain because they are so brilliant and incomprehensible.
• Choose an old-school font wherever possible. Avoid employing fonts that require the reader to put in extra effort to comprehend the content. The Google Fonts library is a great place to begin your font research.
• Don’t use intense blue and fiery red on the same slide to avoid clashing colors. It irritates the eyes. The most common kind of color blindness makes it a bad idea to mix bright red and brilliant green.
• Your infographics and typeface should be scaled appropriately for your target audience. Your PowerPoint presentations will waste time if your audience cannot see or read them.
• Use high-resolution graphics and photos instead of low-resolution ones.
• You shouldn’t overwhelm individual PowerPoint presentations. It’ll appear chaotic and difficult to follow.
• Assume that PowerPoint’s WordArt and ClipArt features are not available.

Conclusion

Consequently, a business presentation’s design must be aesthetically attractive, engaging, and consistent with the message it conveys.

From now on, be sure to include a clear statement of the purpose and audience on every slide of every business presentation. If you follow these three simple rules, your presentation will never fail to inspire.

To ensure that your presentation has the intended effect, each slide should be correctly matched to your target audience, message, and setting.

Using SlideUpLift’s free PowerPoint Templates and infographic presentation templates, you can make your text-heavy presentations seem visually spectacular. Infographics may make presentations more engaging by serving as visual aids that hold the attention of your audience.

Before you begin your next presentation using Google Slides, be sure to have a look at these premium Google Slides templates.