It is often said that “Do not judge a book by its cover”. However, it is human instinct to look at the product packaging first and then its composition. Product packaging plays a huge role in your turnover so only the best quality packaging will do and that includes labels as well. As a business owner, if you print your own labels, it is imperative to choose the best label printer that ensures high quality and well-designed labels. More often than not, business owners try to save costs by using low-quality printers but what they fail to realize is that it’s going to cost them a lot in the long run.
The best way to ensure a great first impression of your product is to choose the most optimal label printer that is cost-effective provides high-quality printing and suits your needs. We’re here to assist you with the process of choosing the right label printer for your business and are going to look at it from both perspectives, cost, and business effectiveness as well as technical so that all the aspects are covered.
Consider the Cost Per Label
.Label Printing process could cost any business a fortune if not undertaken in the right manner. To ensure this doesn’t happen to your business, the easiest way is to find a cost-effective printing label that is budget-friendly and also meets your quality standards.
Always choose a cost-effective label printer so that you don’t end up spending a majority of your funds on label printing. However, keep in mind that cost-effectiveness does not resonate with cheap, low-quality printers. It means that the printing cost per label is low. Even if you pay a little high for a high-quality printer, it is okay as it is going to help you save up through the means of less cost per label.
Printer Compatibility Is Key
It is important to choose accessories that prove to be most productive with your chosen printer. Take help from experts in the industry while choosing the printer as well as it’s accessories as compatibility is the key to productivity.
Printing Accessories That Increase Productivity
- Bottle Label Applicator
- Label Roll Unwinders
- Label Roll Rewinders
Printing Resolution Matters
One of the most significant parts of your label is its appearance. Printers with high resolution will give clear, professional labels with attractive and neat typography.
Choose Between Inkjet vs. Laser Printers
This is the initial choice that you have to make when you go searching for a new label printer. Both have very different processes and different benefits.
As the name suggests, inkjet printers use ink cartridges to print labels. It allows you to print labels of high resolution with CMYK colours. But you need to know that it also uses dye ink which is susceptible to UV rays.
So, in case you plan to put your labels and products out in the harsh weather, choose an inkjet printer that uses pigment ink.
On the contrary, laser printers melt printer toner onto labels. They’re much faster than inkjet printers and have a low cost per label. But they are more expensive than inkjet printers and lack the level of detail provided by inkjet printers.
When it comes to large orders involving a demand for durable labels with minimalist product packaging, laser printers are your best choice.
Account for User-Friendliness
A good quality printer is going to be useless if your employees are unable to use it. They are more likely to make mistakes if they’re unaware of the correct usage of this equipment. These mistakes may even lead to internal damages to the machine over time. You can prevent all this by simply choosing a label printer that is user-friendly for your staff.
Consider Water Resistance and Durability
If labels are anything they should be water-resistant and durable to stand the test of time. Therefore, before choosing a printer, you need to ensure that the one you are considering meets these requirements.
If your business produces products that boast of being water-resistant, it is necessary that your labels display the same quality as well. Not only that, but they also need to be resistant to wear and tear because they might get damaged during transport. To prevent this, choose a printer that prints water, UV, and abrasion-resistant labels.
These are some of the factors that you need to consider before buying your next label printer. Incompetent printing equipment is a big NO-NO if you want your business to flourish and for your staff to be more productive.
If you think you’re ready to buy a new label printer, Dial A Label have a wide range of best quality products for you to choose from.