5 Quick Ways to Use Instagram to Promote a New Brand.

Are you just launching a brand and looking to level up its promotion & marketing game on Instagram? Well, then this article is for you. In this article, we’ll be discussing 5 powerful ways (that actually works) through which you can make your new brand popular on Instagram in no time.

But, before diving straight into these tips & tricks, let us first understand why is it crucial and worth it to promote your new brand on Instagram.

Since its launch in 2010, Instagram has emerged as the ultimate platform for sharing photos & videos. With more than 2 billion monthly active users worldwide, Instagram today is one of the most popular and biggest social media giants in the world. 

It is Instagram that introduced “Influencer Marketing” to the world. As a result, there are 500K+ active influencers on Instagram each with a massive number of followers. It is no surprise why there are 25M+ brand accounts on the platform and why, out of the top 100 brands in the world, 90% are on Instagram. 

Today, having a good presence, authority, and credibility on Instagram is a must for every brand, marketer, influencer, or anyone who wants to shine in the social media world. And by implementing some tips & tricks in addition to quality content, you can even gain Instagram likes, followers, and make your brand a success on Instagram in no time.

Without any further ado, let’s start with 5 Quick Ways to Use Instagram to Promote a New Brand:

Host Giveaways

Everyone loves free stuff, so there’s no better way than hosting giveaways to promote your new brand on Instagram. It is the most effective strategy to gain Instagram likes, followers, and other traction for your brand fast within a short period. Various popular brands use this trick to get their content, products, and services reach a wider audience.

First, you need to fix the reward for your giveaway. The rewards can be free products, discount coupons, or anything that looks genuine, relevant, and highlights your brand. Now, all you need to do is create an engaging giveaway post. We would suggest you give your audience some tasks to fulfill to participate in the giveaway. These tasks can be to follow you, like the post, tagging friends, sharing the post on stories, etc. 

Create Sponsored Ads

If paid promotions are part of your social media strategy, then you should definitely opt for creating sponsored ads on Instagram. There’s no other platform better than Instagram for sponsored ads. Instagram’s sponsored ads reach has even outpaced Facebook last year. Therefore, Instagram sponsored ads can surely help your brand to increase its reach, followers, engagements, conversions, etc. further than ever before.

There are a variety of sponsored ads that you can post on Instagram, such as photos, videos, carousel/dynamic ads, stories, etc. So, make sure to explore and use the one that best fits you. You should also consider investing a part of your budget to buy Instagram likes.

Partner With Influencers

Then there’s no faster way for your brand to reach more potential customers than collaborating with influencers. It is because influencers already have a large following and you can use their existing audience base to create brand awareness and market your products & services.

Nowadays people tend to buy products & services suggested by the influential people they follow. So, you must partner with an influencer that has a genuine audience, relevant to your products & services, and can get your brand out right in front of the target audience. Influencer marketing not only offers short-term gains and direct sales but also benefits hugely in the long term.

Use Proper Hashtags

1 in 2 people use Instagram to discover new brands. So, having your hashtags game on point can help your new brand get discovered by more people. You can use niche-specific hashtags, trending hashtags, and can even create your brand hashtags. If you’re looking for instant engagements, interactive branded hashtags are a great way to get it.

Use Free Instagram Marketing Tools

Business accounts are very different from ordinary accounts on Instagram. Instagram business accounts offer many advanced tools, features, and benefits. So make sure you have created a business account for your brand. 

With a business account, you get access to Instagram analytics and insights. You can use it to get a detailed breakdown of the demographics of your followers, such as their age, gender, location, active hours, etc. You can even get to view specific statistics such as impressions, engagement data, what your top posts were, etc.

The best part is that these tools are absolutely free. As a new brand, you can use them to understand your audience’s likings, how they interact with posts, improve your content to boost engagement, and more without even spending a single penny.


Today, Instagram is dominating the social media world. Billions of followers, comments, likes, shares, etc. are handed out every day on the platform, so it’s on you to scoop some of them up. The best part, above we’ve already covered all the ways that can help you do so.