You shouldn’t and cannot underestimate the power of TikTok. Being the best choice for many teens, this platform has had a significant impact on sound and cultural aspects all over the world, and many fresh businesses are trying to spread their influence on the mainstream market through TikTok marketing.
The launch of TikTok for businesses has also opened a large playing field for businesses. This wouldn’t be possible if TikTok weren’t by and large the hottest new social media platform around. This might be the perfect time to promote your brand with new features added to TikTok to increase user engagement for brands.
Go through the article as we have brought you simple and effective marketing strategies.
1. Publish content consistently
It takes quite some time to build a targeted audience line-up just like any other social media platform. Even if you manage to gain a pretty decent line-up of the audience by creating some highly engaging content, you need to continuously upload the videos to ensure that the line-up doesn’t break apart in a few days. As an example, the DTC beverage brand Poppi’s one of most viewed videos (more than 30 million views) is the owner explaining her journey from the starting point. Even after the video hit the viral level, the owner continued to upload videos on a regular basis which ultimately resulted in her brand achieving success. So you know what to do now.
2. Be entertaining
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You might want to consider taking your content to the entertaining side if you want to reach out to the younger audience. According to researchers, Gen Z aka younger people use the internet for entertainment purposes. Making entertaining videos and content might turn out to be a great way to drive users considering the fact that roughly 45% of TikTok users are between 18-24 years old. Duolingo, another language learning platform, is a perfect example to present as its followers reached 4 million and their mascot, a big green owl makes an appearance in almost every video as their main character. The platform could’ve easily taken a more expected route by making videos of language tutorials as being a language learning app. But according to Duolingo’s social media manager, the use of the brand’s wild mascot proved to draw more attention from the users. But you need to be aware of one thing, remember entertainment and forced antics are not the same things. Gain in-depth knowledge by uploading a couple of TikTok videos.
3. Go all in on a niche
Well, to be honest, creating niche content does not fall under the new social media strategy, but it’s working pretty well for TikTok. Think of it as Emma Chipper, also known as Excel Dictionary on the TikTok platform. She shares quick tips and tricks on Excel background through her page. If you are thinking about how a traditional business tool has drawn massive interest in TikTok, content creators such as Emma found an amazing way of creating niche-related content and became successful on their own terms. During the days of Covid 19, she found herself working from home and learning Excel without any help from others. Once she became proficient, she started to share everything she has learned through TikTok videos and now her page has more than two million followers. Quite amazing, right? You need to figure out the niche content you want to publish to get it done. This also serves as a good opportunity to see how much you understand your own brand and what exactly your audience wants. Once you figure this out, you’ll know what exactly makes your brand different from your competition. You will also have a deeper understanding of what your audience requires and how to provide it to them.
4. Educate your audience
This process is quite similar to providing entertainment. The simple fact that hashtag #HowTo has 52 billion views and #TipsAndTricks has 16 billion views will give you a hint of the higher engagement rate that educational videos receive. You can take a few notes on what sustainable body care brand Sugardoh is doing if you are considering educating as a marketing strategy. The technique they teach is called sugaring using their own product (a product meant to use for at-home waxing). This technique requires some practical knowledge and Sugardoh provides them to the audience. You can start by addressing your audience’s most common questions or concerns about your product or industry. Creating a how-to video will bring them to the track, share some quick tips and tricks, and show them why your product is the solution to their problem. Sometimes educational content is needed for those industries which are less known.
5. Humanize The Brand
Showing your audience that actual people are behind your business/product and how they are interacting with it gives them an amazing trick. It allows users to follow through with their instructions and recommendations. You need to find creative ways to showcase your team members or customers and how they are interacting with your product. It makes it easy for the audience to connect with your product as well.