ONE Championship, a Singapore-based organization, is preparing to host its first-ever event in the United States in Denver, nearly three decades after the UFC held its debut fight card in the same city. The move is seen as a direct challenge to the UFC’s dominance on its home turf.
ONE CEO Chatri Sityodtong has announced that the upcoming fight will not only be hosted by the Colorado state commission but will also serve as a celebration of the birthplace of American mixed martial arts. According to Sityodtong, this event will mark the first of many for the franchise in the United States.
According to Networkustad, he stated that it is a highly significant moment for the company.
UFC Dominates Martial Arts Audience in Western Hemisphere Sityodtong declared, “We possess a lion’s share of the Eastern Hemisphere.” World Big Enough for Two Global Combat Sports Giants, Says Believer
Thai-Japanese Businessman and Lifelong Martial Artist Co-Founded ONE in 2011. Backed by investors such as Sequoia Capital and the Qatar Investment Authority, the company has now grown to be valued at approximately $1 billion.
Friday’s card will feature renowned fighters like Demetrious “Mighty Mouse” Johnson, a prominent MMA flyweight, and Rodtang Jitmuangnon, a skilled Muay Thai fighter.
ONE’s fight cards offer more than just mixed martial arts (MMA), unlike the UFC. Along with MMA, ONE also features contests in various disciplines, such as submission grappling, Muay Thai, and kickboxing.
US-based market measurement firm Nielsen ranked ONE among the world’s top five biggest sports media properties in terms of viewership and engagement in 2021. It has surpassed the UFC in digital viewership, digital fan engagement, and cumulative reach in global broadcast television.
Reportedly losing money and relatively unknown in the US, ONE is a massive presence in Asia.
One, the popular martial arts organization, is reportedly gearing up to transition from investment to monetization and expand its reach to the United States. According to Sityodtong, the founder of ONE, the organization has been working tirelessly to build its brand, content engines, and roster and is now ready to leap.
“Only the Best Will Do: America Demands Top Athletes, World Champions, and High Production Values,” Says Industry Expert.
ONE to Bring Authentic Martial Arts Ethos to US, Says Sityodtong; Fighters Should be Role Models, Not Trash Talkers
Millions of Parents Worldwide Enroll Children in Martial Arts Schools. According to the speaker, avoiding derogatory comments about others’ religions, families, and children is important. Martial Arts Teach Values of Honor, Respect, Work Ethic, and Courage. “We aim to present genuine martial arts,” he stated.
Industry Insiders Predict ONE’s Struggle to Compete with UFC in North America
According to MMA commentator Sean Wheelock, international martial arts promotions must establish a presence in North America, and Denver is widely recognized as a sports city, as reported by Networkustad. According to him, the UFC has become too dominant to be challenged, and fans of MMA in the United States are automatically fans of the UFC.
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According to Wheelock, ONE’s true rivals are promotions like Bellator and the Professional Fighters League (PFL).
The company aims to become a major player in a highly profitable industry. Attaining such a thing is definitely within ONE’s reach.
According to Wheelock, the rule sets of ONE present the greatest obstacle to its growth in North America.
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Colorado Commission Approves ONE’s Rule Sets, but Many US States Unlikely to Follow.
Wheelock suggests that to establish oneself in the United States; individuals must engage in introspection and consider whether they will strictly adhere to the country’s regulations and evaluative standards.
Unified Rules May Open Doors for Fighters in Desirable States Mixed martial arts fighters may soon have the opportunity to compete in highly sought-after states such as California, New York, New Jersey, Florida, Texas, and Nevada. This comes from the potential adoption of unified rules, standardizing fights across North America. As a result, fights would resemble those seen in other regions but could open doors for fighters seeking to compete in states with a strong presence in the fight game.
Former Pride vice president and current manager of Russian heavyweight MMA fighter Fedor Emelianenko, Jerry Millen, has expressed his concerns about ONE Championship’s approach to featuring multiple disciplines in the same event. While acknowledging his respect for ONE CEO Chatri Sityodtong as a “real martial arts purist”, Millen believes this approach could potentially alienate US fight fans. ONE Championship is a Singapore-based MMA promotion featuring various martial arts disciplines.
Jiu-jitsu fails to impress American crowds. “They don’t appreciate ground fights,” he stated in an interview with Networkustad.
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ONE is making waves in the martial arts world, but some experts caution against spreading oneself too thin. “You don’t want to be a jack of all trades, master of none,” they warn.
According to Millen, venturing into the US market in the fight game is a challenging and arduous journey. However, organizing an event that does not jeopardize ONE’s business is worth taking the risk.
Many individuals make grandiose claims about coming to America. [ONE] has achieved it. “You’ve got to take your hats off to them for even pulling it off,” he said.
“Great Fights with Great Fighters: The Ultimate Appeal to Fans,” says Wheelock
ONE’s attempt to sign Francis Ngannou, the former UFC heavyweight champion and one of MMA’s most sought-after free agents, for a reported $20 million has failed this week.
Sityodtong Reveals Failed Deal with Ngannou Due to “Non-Financial” Matters According to reports, ONE Championship CEO Chatri Sityodtong has disclosed that negotiations with Francis Ngannou fell through due to “non-financial” issues. These included Ngannou’s request for a seat on ONE’s board of directors and a say in determining his opponents’ pay.
According to journalist Ariel Helwani, Ngannou recently met with Sityodtong as a courtesy. However, Ngannou reportedly has another promotion already lined up, rumored in the media to be PFL.
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Former UFC hot prospect Sage “Super” Northcutt, 27, is set to return to the octagon after a four-year absence.
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After recovering from an injury and battling complications from COVID-19, he is now eager to return to the ring. He claims that his time off has improved his skillset, but he will face a formidable and versatile opponent in Ahmed Mujati from Pakistan in their upcoming lightweight MMA match.
“I am yet to showcase my abilities to ONE Championship fans due to my unsuccessful debut,” stated the fighter. Excitement Abounds Individual Shares Enthusiasm Individual Aims to Ensure Long, Successful Career for Newly Signed Player “I have ample time ahead of me,” says the young individual.
ONE’s multidisciplinary nature attracted Northcutt to the promotion, he said.
Fighter Expresses Interest in Multiple Martial Arts Disciplines
Sityodtong is enthusiastic about his prospect and confidently discusses Northcutt’s future with his trademark boldness.
MMA enthusiast predicts an epic comeback story in the making.