Predictive dialer is the most popular auto dialer on the planet so far, but still, only a small percentage of people who, have ever heard of it know what it exactly is. First of all, people think that a predictive dialer is a kind of ultimate auto dialer that is the “one size fits all” solution that will suit any business in any niche. Secondly, there are tons of people who think that there are no pitfalls in using predictive dialing mode. Finally, most people just don’t know how it works and what its purpose is.
So, to make things clear, we have written this text. Let’s start learning about the cloud predictive dialer!
What is Predictive dialer?
Predictive dialer is an auto dialer designed to process cold contact lists and perform massive outbound calling campaigns by using a specific dialing algorithm that helps it to predict average call duration and start dialing new phone numbers even when agents are busy with ongoing calls. In other words, Predictive dialer is an auto dialer that is perfect for cold calls, debt collection, update of old contact lists or any other tasks where you need to generate as many calls as possible within limited time.
Predictive dialer is called that way because it predicts when it is a perfect moment to start a new call to get it ready exactly when the previous one ends – to eliminate the delays between calls and provide agents with as many calls as possible. This is extremely useful during cold calling campaigns as conversion rates are low and you have to process as many conversations as possible to achieve successful deals – you just don’t know which prospect is going to buy from you, and the fact is there are hundreds of such prospects in each contact list.
What are the main features of the Predictive dialer?
Predictive dialing mode
Predictive dialer achieved its fame and status because of its unbelievable performance rates and productivity it provides during cold calling campaigns. Predictive dialing mode permanently measures numerous parameters of the calls, including average call duration, average response times and after-call work duration. All these parameters are used to allow the system to start calling new contacts from the contact list before the ongoing call ends. Thus, the system provides agents with occupancy rates of over 80%, which means agents spends almost all of their time on talking to real consumers. Additionally, this algorithm helps Predictive dialer to show the fastest dialing speed rates compared to other auto dialers – over 100 dials per hour, success rates (contact rate) of around 75%, and conversion rate of around 2,5%. If comparing it to manual dialing, you should understand that manual dialing provides around 30 dials per hour with contact rates never higher than 35% and conversion rates rarely exceed 1%.
Flexible redialing rules
As you could guess, when you call hundreds of thousands of phone numbers a day, there are plenty of them that will go unanswered. What happens to such unsuccessful calls? Well, in case of manual dialing, you would have had to write down all those phone numbers and redial them manually later, which means agents will spend a few hours just to create such a list. In the case of predictive dialing, the system recognizes such unsuccessful calls and puts them into a call queue for redialing – you just have to set up redialing rules, including amplitude of redialing attempts, time for such attempts, number of attempts, and so on. So, the system will do everything automatically. But what about answering machines, invalid phone numbers and so on? In such a case, the system just recognizes that the phone number is invalid due to some reason and ignores it – the call will not be connected to the agent, instead of it, the system will call the next phone number.
Multiple campaigns launching
The system of Predictive dialer can also run multiple campaigns at the same time. This means you can process different contact lists simultaneously, and assign different groups of agents for each campaign to segment human resources and process the work faster and more efficiently. You will also receive reports on every campaign separately, so you will be able to analyze your performance for each campaign and make needed adjustments and decisions focusing on precise issues. Also, the system can run permanent campaigns – you can set it up to call each new lead from each source. For instance, imagine you are a bank and there are new calls every day from the customers who want to get credit – when each new customer will put his or her contact information into a form, it will immediately go to the Predictive dialer, and it will call this customer without delay. Such campaigns are set only once and work permanently – you just have to put the source of leads in it.
Predictive dialer is designed to help you enhance your performance in cold calling and help you generate more sales. It can’t be achieved without deep insights into your cold calling campaign results, so the system provides you with up-to-minute dashboards with statistical information about your performance and productivity. This allows you to make timely decisions and changes when necessary, and avoid negative consequences in the future. For instance, you can notice the inefficiencies of your sales pitches at early beginning of the process.
As you can guess, Predictive dialer is a perfect solution for entrepreneurs who are looking for a cold calling software to boost their sales, expand customer base, and do it all without huge expenses. Predictive dialer is a flexible, easy-in-use and portable software that can help to achieve all those targets, the only question is to find a reliable vendor.