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5 Significant Factors You Need To Test For Your PPC Ad

5 Significant Factors You Need To Test For Your PPC Ad

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If you are not new to PPC marketing, probably you have basic knowledge about its requirements. In that case, you must be having sheer knowledge of the importance of A/B testing on every PPC Ad campaign.

A/B testing is something that helps you to run a successful campaign. Simply by testing your ad variants, it enables you to determine the better version of the ad for the campaign. Now, while undergoing the process, an A/B testing tool works on different factors. Many often we find advertisers are confused with the factors that they going to test on. No worries, you can simply choose online testing tools to perform the job with perfection.

Even the experts at a PPC management company in Delhi or any other region, prefer using automated tools to test ad copies. Let us uncover the ad variables on which the tools work.

5 Significant ad elements that you need to test before turning your PPC ad live

  1. Call to action: Call to action is the most prominent and significant factor of a PPC ad. No matter what type of ad you are running, your ad copy should contain a powerful CTA so as to convert the visitors into potential clients.

It is said that CTAs are stronger than ad copy content. It takes no time to convert a visitor into a customer with some simple actions. They are usually added at the end of the page with a link associated with the button that takes the visitor directly to the landing page.

With testing tools, you can test by changing the color of the link added to the CTA, use different fonts, try out the links, change the texts, etc. You can even assess the ad in a pop-up format, instead of adding the CTA at the end of the page.

  • Visual elements: If you consider a PPC ad, it contains several visual elements. These can be images, videos, GIFs, and so on. You should ensure the elements you use in the ad are strong enough to attract the audience and grab their attention.

Apart from these, you also need to test the color, fonts, styles, layouts, special effects, and other designed themes for better results. You must be finding it hard to test all these at a time. Start with changing the color of the background. You can switch between dark and light-shaded backgrounds and find on which theme the visitors are more attracted to the ad.

  • Forms: Many PPC ads direct the users to a landing page that contains a form for registration or subscription. You have to deal with this before setting up your ad campaign. The form is the first outlet where you want your visitors to share their details and show interest in the brand. Only the ones who are interested in your services or products are likely to fill-up the form. Hence, having a proper form is very much important in this case.

Forms have the potential to drive leads and gain information regarding potential clients. They are even noted for gaining insight into the customer demands and behavior.

Test every field of the form that includes name, location, email address, contact details, feedback, interests, and so on. Make sure the labels are clearer and easy to fill, adding a good user experience to the visitors.

  • Locations: When you are talking about a target-specific ad, it is quite obvious that you are targeting a particular location. Now, this can be your neighborhood or a global location where you want to promote your brand through advertisements. Hence, the need for a location-based test before making your ad live.

Test different elements based on locations. These can be signup forms for the email list or any other CTA related to this. Test the location-based button on your page and improve its performance so as to generate more clicks from the specific search location.

  • Clickable buttons: Every advertisement contains clickable buttons. No, they are not the call to action that drives conversions. Instead, they are simply action buttons that have a great impact on customer’s decisions.

With A/B testing tools, you can test whether the buttons are working properly or not. These buttons are highly responsible for building a high user experience. Guess what, nothing is easier than testing these clickable buttons of a PPC ad.

You can change the color, style, format, and size of the buttons to ensure visitors respond quickly. Some popular buttons are like “add to cart”, “get started now”, etc. They contribute a lot in bringing quality leads to the doorstep.

Conclusion

A/B test thus focuses on multiple variables including ad copies. It helps you to optimize your ad and make it a perfect fit for the PPC ad campaign. Measuring the ads for the campaign helps you to gain more conversions and leads, exactly what you are aiming at.

Some popular tools that make the job easier are Optimizely, Crazy Egg, HubSpot, and many more.

Find a digital marketing agency and look for the PPC experts who know how to perform A/B testing for a PPC campaign.

5 Simplest Ways To Improve Your PPC Performance – Let’s uncover the surprises!

5 Simplest Ways To Improve Your PPC Performance – Let’s uncover the surprises!

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Most of you are wondering how to boost the PPC marketing performance. Despite using so many marketing tactics, people fail to achieve the desired results and meet the marketing goals. Is that what you are dealing with?

Guys, in this article, we are going to share a few ways following which you can improve your PPC performance and get results with minimum efforts. Not just they are easy, they are equally surprising.

Don’t just rush to a PPC marketing company in Delhi without learning the basic needs. Plenty of things need to be considered when you are crafting a PPC marketing campaign. Just review your PPC ads and find the areas where you have gone wrong.

Till then, we would like to share the simple ways that can bring awesome results through your PPC ad campaign.

We guess you have heard about ad extensions. They are designed to add fuel to the pay-per-click campaigns. If you want to take your ad campaign to the next level, you must think about integrating these extensions to your Google ads.

Find the top 5 ad extensions below.

  1. Location extensions: With location extensions, you can include your business address or any other contact details, making your ad much more reliable to the audience. Putting your authentic business information, you can make it easier for the target viewers to reach out to your location directly. The address remains visible whenever the ad is displayed on the search results.

  2. Call extensions: Call extensions is similar to the location extensions. Here you can integrate your contact number with the PPC ad and make it visible to the audience. Call extensions are clickable. This allows the users to call the business directly from the ad. Call activity can be easily measured. Hence, this can be an easiest way to check the performance of the ad via call metrics.

  3. Sitelinks extensions: Sitelinks extensions enable the business to add multiple links to the ad. The more links you add, the more you get the chance to draw in the right traffic. A Google ad can have multiple links connecting to multiple landing pages. For example, it can be your website link, sales and offers link, products or services link, registration link, log in link, and so on. Likewise, you can add total 6 additional links to your ad and improve your click-through rates immediately.

  4. Mobile app extensions: Do you want to improve the traffic generated from mobile devices? In that case, adding mobile app extensions to your PPC ad can be a perfect fit. These extensions are nothing but a link of your mobile app that is added to your PPC ad. They are of course clickable. Whenever a user clicks the link, he is directed to the mobile application. You can even mark this as a way to promote the mobile apps and attract the smartphone users who are looking for your brand products or services. Both CTR and mobile traffic can be accelerated using these extensions.

  5. Social extensions: Nowadays, everyone is going social. It is natural tendency of an online buyer to look for and appreciate any social links for a website. While creating your Google ad, you can add social links displaying your social image to the audience. With the social extensions, you can add Google + link to your AdWords campaign. This increases the click through rates over 5-10%, building the social image and digital presence of the brand across the web.

Conclusion

Ad extensions, as you can conclude, include additional information that make the ad much more effective. These information turn the ad more reliable, making it more competitive in the marketing. From increasing the click-through rates, impressions, to improving the visibility of the page on search engines, ad extensions contribute a lot to your ad performance.

Still thinking how to incorporate ad extensions in your PPC ad? Get in touch with the digital marketing service provider and talk with the PPC experts about this marketing tactic.